Ariel Ace

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Ariel Motor Company have worked hard to embed the Ariel-DNA in the engineering of the frame of their new motorcycle and have designed a modular system built around the frame and the VFR 1200 V4 engine with most of the other parts changeable or customizable. Isn’t that VFR1200 V4 engine really heavy and isn’t Ariel all about lightness?
Ariel Motor Company



3 responses to “Ariel Ace”

  1. Doug says:

    Not sure about the engine weight, but I know the total bike weight of the VFR is heavy, so good question.

    I don’t get the way overdone frame design just for the sake of brand “likeness” to their car frame.

  2. admin says:

    Doug, agreed. The design of the frame looks forced, compared to, lets say, a speed triple

  3. 74FDC says:

    Who knows what the design process was like and the difficulties were involved along the way. Certainly developing new product and especially a bike that runs at over 100mph isn’t going to be easy. But the brand identity in this bike too literal and predictable..like cut and pasting the now 15 year old features of the car onto a bike..There is no element of surprise. Its what you might call linear thinking as opposed to abstract thinking. It doesn’t really reflect, or evolve the essence of the brand into a bike..Proportionally the frame looks heavier than the car frame and even that of an SV650. With so many new technologies like 3D printing and form languages like parametric structures, since the Atom was released over 10 years ago..I hoped this concept could be more progressive. Maybe the frame/web aesthetic could have been introduced to a 3D printed body designed to reduce weight instead of predictably limiting it to the frame.

    http://cdn.designrulz.com/wp-content/uploads/2010/05/perspective-950×686.jpg

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