The Faraday Future was launched at CES yesterday. FF is a company to follow closely, and it will be interesting to see where they go next. Rather underwhelmed by the design concept and I don’t understand why they choose to launch a new initative, technology and company by showcasing a rather conventional concept that feels like a discarded GT6 concept. The interior is half interesting, though very similar to the Peugeot Onyx concept. Interesting to see how all the market communication is also staying very close to the norm of the auto-industry, even down to images of building of the prototype. The only thing I’m missing, is images of the clay model and designers working on it, but there’s plenty of material for my next series “Designers inspecting models”.