Peugeot Fractal Concept
The last mohican? The last Peugeot I sat in, was the latest 308. A decent car with an interesting interior concept sadly let down by a bad UX. This is the last in line of Peugeot concepts showcasing a fresh view on CMF and interior design, but on this latest Fractal concept, Peugeot seems to have lost the plot, even though it, in detail shots, looks sort of interesting. I wonder though, how will the white floor and panels (inspired by acoustic anechoic chambers) hold up to normal use or even one-time use?
If only mainstream car companies like the PSA group, would wake up and dare to be different and produce actual desirable, functional and fresh thinking cars, using sustainable materials, radical powertrains and explore new business models. If they’re unable to change, they’re bound to become irrelevant within a few years. To hear some wise words about the possible future of the car industry and the future of mobility, listen to the a16z podcast with Benedict Evans.