Itera plastic bike
An older post now updated with Itera’s from various auctions.
The Swedish Itera bike was a composite (plastic & glassfiber) bike that was set to revolutionize the bike market in the early 80’s. Only 30000 were produced and the remaining unsold stock was sold to the West Indies where they became popular as they didn’t rust. The story goes that Rolling Stones were on tour in Sweden in 1982 and Mick Jagger upon seeing the bike uttered ”That is the fuckin´ ugliest bike I´ve ever seen. Gotta have one!”