Snow White

Snow White
Snow White was Apple’s design language in the late 80’s as established by Frog Design. Simple main shapes, crisp and graphical detailing, and light off-white color. Harmut Esslinger insisted on zero draft in the injection moldings which makes the products sharper and precise, especially on larger parts. And it would make Apple products hard to copy, since you need more complex and expensive molds to achieve zero draft. Clever.
Frog Design


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